Why Do you Need Marketing Analytics Tools?.Some of these tools are available for free and they do one thing well while others require users to pay a monthly subscription fee and they offer a wide range of functionalities. All of these tools promise you the ability to process your data and extract insights from it, but which ones are worth your consideration? However, all data are not equal, and knowing the metrics to monitor can mark the difference between success and failure. Marketers have access to dozens if not hundreds of marketing analytics tools. Data is the best friend for every marketer. Without data, a marketer cannot know what is working well for his campaigns, diagnose potential problems, and determine the areas to focus his efforts on.
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