With this article, you will enhance your testing workflows by covering all the important aspects, and saving time and stress with suitable email testing methods and tools. We’ll describe common testing approaches and mistakes, and demystify the seamless email testing flow. Let’s talk email testing! In this article, we’ll explain how a proper email testing workflow can help you improve email sending efficiency. ( Large preview)īy testing every single email aspect! Unfortunately, email testing is often underestimated and leads to email testing mistakes that kill all your effort spent on creating a great email sequence. The three known bottlenecks of every email sequence: deliverability, display issues, and engagement. How can we address these challenges? It is recommended to follow rules and best practices of building and sending emails. This is a whole set of reasons, such as vague email subject or unclear email copy, which can cause both not reading and not taking action. The three known bottlenecks of every email sequence include:Įmails are going to spam folders and are never read.Įmail content is broken or not properly rendered and as a result, such emails are read but don’t prompt the reader to take action. We spend a lot of time and effort crafting emails with a specific purpose: to make their recipients read them and take the desired actions. Email is difficult because it has too many aspects to set and a few instances with no common rules to follow. With so many tools and approaches, email still has quite a few pain points, both for developers and email marketers. Email sending functionality is an integral part of every digital product that involves communication with its users (read: any online service).
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